Maison Heidi is an artistic, design-led brand, established in London in 2001. We have remained true to our origins over the past twenty years by creating largely handmade, studio products with an inventive, colourful, fun-loving edge. Everything we put out into the world is aimed at having a longevity and classic appeal. Throw away fashion is not our style. We launch new collections every so often but not to a strict seasonal regime.


Our Silhouette Collection, first invented by Heidi in 2003 and redesigned in 2011, is now our signature collection, selling to a worldwide clientele. The Silhouette collection is available all year round. 



Heidi Sturgess the brand was founded and set up in London by English artist and designer Heidi Sturgess in 2001 and the Maison Heidi name was added in 2020.  Heidi still designs all the products.

Born in 1969 in Surrey, England, Heidi has worked as multi disciplinary artist, illustrator and designer for over 30 years. Best known for her vibrant, modern jewellery and accessories, which first gained attention with the launch of her own brand in 2001, selling in Selfridges, Topshop, Whistles and several boutiques in Japan and worn by a host of celebrities including Pink, Alicia Keys, Atomic Kitten and Naomi Campbell (shoe legend Jimmi Choo himself even bought one of Heidi's handbags).

Heidi has since developed her products by using unusual combinations of materials and clever modular systems, such as her Silhouette Collection and has built up a loyal, international clientele with her eponymous brand. Alongside this, Heidi has designed products and created artwork for other couture and high street brands, world renowned galleries, private clients and celebrities, such as her distinctive Lobster Handbag for The Royal Academy of Arts, packaging illustrations for Fortnum & Mason and exquisitely hand painted canvases for private clients.

Heidi's paintings and drawings have been brought to the forefront of her practice since 2019, with new works of fine art presented for the first time in July 2021. Heidi lives and works in London.

More about Heidi at